As the world’s leading e-commerce platform, Shopify provides various built-in solutions that streamline your business, such as product recommendations and several payment options. But Shopify does not limit your experience to its standard features. Instead, it enables users to integrate their stores with numerous tools that straighten out complicated issues. Read through to find out some appropriate Shopify integrations for your best convenience.
E-commerce analytics tools provide business owners with a deep understanding of their website performance as well as ad campaigns. This data is a crucial element of a successful marketing strategy. The major advantage of web analytics tools comes from the ability to track websites and report data in a faster and more streamlined way than manual work. These tools enable viewing collected data that is used to compile several reports with comprehensive breakdowns. With the aid of analytics tools, you can easily keep tabs on the changes in your business performance over a specific period, and best satisfy your customers’ needs.
1.1. Google Analytics
The most prominent and well-known analytics tool available is Google Analytics. According to research, more than 80% of all websites worldwide use this Google service for evaluating their website usage. Thus, it is by far the most used analytics tool available.
Google Analytics provides a variety of information, including real-time website traffic data, bounce rate, return rate, time-on-site… It informs how visitors use your sites and apps, so you can make reasonable adjustments to enhance their experience. Google Analytics can track sales activity and performance. Its reports contain transactions, revenues, and other relevant statistics of an e-commerce business. Although the collected information you can see is quite dense, its organization is straightforward and user-friendly.
The standard version of Google Analytics is sufficient for new merchants who are seeking a basic web analytic tool. Along with that, there is a premium version for those who need deeper and more detailed reporting.
Integration: To use Google Analytics, you only need a free Google Analytics account or set up Google Analytics using your available Google account. No extra apps are needed. You can enable Google Analytics in your store’s preferences. Don’t forget to turn on e-commerce tracking. There are two options for you: basic tracking for transaction and revenue data; and enhanced tracking for extra data about visitor behavior.
Despite its great features, however, not all of the 80% of websites using Google Analytics best leverage this excellent tool. You should learn how to make use of Google Analytics to increase conversion rates so that more customers come to your e-commerce store.
Google Analytics setup is quite complicated, and it also requires deep knowledge. Thus, to use this tool in a more straightforward way, you can install the SEO Booster app in order to see analyzed statistics in just one click. With SEO Booster’s assistance, in addition, the number of SEO tasks that are wasting your time will be reduced.
1.2. Lucky Orange
Lucky Orange is one of the best heatmap tools that visualize visitor behavior. Compared to other competitors, it offers a wider range of tools, such as form analytics, real-time analysis, live visitor map, visitor polls, and live sessions. Thus, the number of people who are on your site at a specific time is exactly counted. In addition, Lucky Orange allows you to know top sources that drive traffic and behavior on your website. It is easy to compare historical statistics to see how traffic changes over time.
Setting up this tool is straightforward, and its interface is also user-friendly. Users can adjust the dashboard’s layout by dragging and dropping gadgets.
Lucky Orange provides newcomers with a 7-day free trial to test and evaluate its features. No credit card is needed. There are four pricing tiers available: small, medium, large, and x large. Depending on the number of tracked sites, page views, and chat operators, you can select an option that most suits your needs.
Integration: Lucky Orange can integrate with various third-party e-commerce platforms including Shopify. Just by filling the tracking code into your store, its great features are immediately available for you to discover and enjoy.
2. Sales Funnel
A sales funnel is the path a customer takes to purchase from your business. That is, in other words, the process in which businesses attract visitors and turn prospects into paying customers. You need to optimize your sales funnel, however, the business size is, in order to increase converted leads, earn more sales, increase referrals as well as make consistent sales. This is definitely an essential element that builds a successful and profitable business. In the past, buyers must visit merchant’s websites to directly make transactions. Today, there are various tools available that attract and enable leads to make purchases outside your website. Let’s take a brief look at some great tools.
2.1. Product Upsell by Bold
Bold Upsell offers a series of upsells that update based on shoppers’ previous options, even if they turn down the first suggestion. Thus, customers are encouraged to add more products to their shopping cart. This tool gives smart recommendations by selecting the appropriate offer type to display at each stage of the sales funnel.
You can easily and quickly set up Bold Upsell in a few minutes, and start enjoying its features. Furthermore, this app automatically hides offers whose products run out of stock. Pricing ranges from $9.99 to $89.99 per month depending on the number of views your offers receive. A 14-day free trial is also available for merchants.
Integration: Bold Upsell currently can integrate with Shopify. It encourages customers to buy upgraded products so as to receive promotions. You only need to add this app in the Shopify app store and benefit from its features.
2.2 Facebook Messenger Add-on
Can customers go shopping while they are chatting on Facebook Messenger? The answer is yes: Shopify now enables customers to engage in and buy products through Messenger. This is a means of conversational commerce in which shoppers can select product types and make a purchase right from chat apps or voice commands. Customers can also ask for support as well as get automatic order tracking and shipping updates. People are increasingly communicating through messaging apps – where they spend most of their time. Thus, you can approach more potential buyers. Purchasing is simplified as most users are familiar with Messenger. A 14-day free trial is available for you to try out its features.
Integration: You can integrate Messenger with your Shopify store by installing this app as a new sales channel and connect with your Facebook page. You can also add the Message Us button to allow shoppers to start real-time conversations when your products approach them.
2.3 Digital Downloads
Digital Downloads by Shopify allows you to recommend digital products in your Shopify store. By using this app, you can upload your digital files as your in-store products. Customers can immediately download these files after purchasing, as well as receive a link via email. Merchants can view and adjust their products in Dashboard, track transactions in the Orders section, and edit checkout options and email templates in Settings. You can enjoy this user-friendly app at no cost.
Integration: To incorporate Digital Downloads with your e-commerce store, simply click the Add app button on the Shopify app store and use it for free. This app is also beneficial for product expansion and content upgrades.
2.4 Swiftype Search
Swiftype is a well-known platform that offers search software for businesses, websites, and computer programs. Swiftype Search enhances the search experience so that you can increase sales and conversions. There are outstanding features that make it an excellent search plugin: Autocomplete anticipates keywords customers are seeking, Faceted search allows filterable search, and Spellcheck automatically corrects spelling errors.
Integration: Swiftype easily integrates with e-commerce platforms such as Shopify and WordPress. It takes just a few minutes to add this plugin into your store, then you can provide customers with a great search experience that shortens the distance between the search box and checkout.
3. Workflow Automation
E-commerce businesses must carry out various steps to ensure their growth, but few firms have sufficient human resources to manually complete every single task. There are repetitive tasks that are time-consuming such as adding and updating products individually. Workflow automation does not only help you save time but it also creates fewer errors than manual work. Shop owners then have more time to concentrate on important tasks that call for decision-making. You can assign routine processes to automation services, from marketing activities, customer support to order management. Here are some tools that do enhance your store’s capabilities.
Oberlo enables you to import products by URL or ID and search for products by choosing a category and entering keywords. In just a few clicks, your products will be easily customized and displayed. This tool also automatically updates prices and stock levels. In addition, Oberlo assists in fulfilling bulk orders, packaging, and shipping. You only need to do the selling. You can also add AliExpress products to your dropshipping store.
Integration: Oberlo is ready for you to install – you can simply add the app in the Shopify app store and try it out for free. This app accomplishes almost every key task and helps free up your time. Along with that, a comprehensive report is also available for reviewing your dropshipping store.
Zapier offers streamlined automation for busy merchants. It connects your Shopify store to more than 1500 apps and connects apps together by transferring relevant data. Zapier automates daily tasks and incorporates data from various sources. It simplifies your workflow and diminishes human error.
Integration: Zapier integrates with various apps such as Facebook Lead Ads, Google Sheets, Google Docs, and Slack. You need to sign up to Zapier to automate your Shopify store. There are options for both single users, teams, and companies. Just in a few clicks, you are now able to view orders in Google Sheets spreadsheets, add customers to your email marketing list, automate parts of social media marketing, and many more.
Accounting is one of the most essential parts of a business as it helps you manage costs and revenues as well as monitor financial activities. However, bookkeeping is extremely boring with plenty of paperwork, let alone complex ever-changing compliance issues. That’s why you should think about accounting software as your full-time accountant. These accountant-friendly tools can help you track real-time transactions, automate financial tasks, and provide insightful reports for your online business.
Xero is a full-stack accounting tool that is popular among not only Shopify store owners but also sellers on other e-commerce platforms with over 800 integrations for small, medium, and large businesses. The software features a user-friendly interface on which you can enjoy a wide range of automatic accounting tasks related to expenses, billing and invoicing, sales tax calculation, and so much more. By integrating your Shopify account with Xero, you can sync the software across multiple devices, meaning that you will receive updates in real time and benefit from the latest information. Xero offers a 30-day trial with pricing starting at $5.50 per month.
Integration: To connect Shopify and Xero, first of all, you need to sign up for a third-party service that supports the integration among various applications, like Zapier, automate.io, A2X, etc., then go to its admin dashboard, connect with your Shopify account, and add Xero as a new integration. You can choose to omit the middleware and get the connection started directly on your site by downloading and installing Xero-sync apps from the Shopify app store.
Wave is an intelligent accounting software aimed at small businesses and supports unlimited users on a forever free plan. Though it charges you zero-fee, you can still enjoy almost every function that you can think of as a premium accounting tool, including expense tracking, banking reconciliation, payroll, and invoicing. However, as mentioned above, Wave’s target market is small entrepreneurs so the customization needed for a growing business is not available. The lack of reporting features is also a drawback to this tool.
Integration: Similarly to Xero, Wave and Shopify can be tied together via a third-party integration tool or a point-to-point Wave-sync app which can be found easily in the Shopify app store.
Originally dated back to the 1980s, QuickBooks has grown substantially to consolidate its position as the ultimate accounting solution for both e-commerce and physical businesses, including Shopify-based stores. It offers you complete control over your bookkeeping by providing a clean, intuitive user interface, as well as supporting expense management, sales and tax reporting, and many other tools to streamline accounting activities. Especially, these features are available across all QuickBooks plans, namely Simple Start, Essentials, Plus, and Advanced. Pricing starts at $12 per month and you can pay more to enjoy extra functionality.
Integration: If you have tried syncing Xero and Wave to Shopify, the task for QuickBooks will be no different. All you need to do is find an integration service or a QuickBooks-sync app in the Shopify app store, then let it automate the connection between your business and the accounting assistance.
Another way that allows your Shopify store to have a streamlined accounting process is to integrate it with NetSuite. NetSuite is an enterprise resource planning (ERP) system that offers custom accounting tools at the enterprise level. With NetSuite, your balance sheets, financial statements, and cash flow are seamlessly handled, whereas its tax engine deals with your domestic and global sales tax compliance. As a versatile accounting system, NetSuite’s pricing is on the high end compared to other options with base license costs starting at $999 per month. NetSuite pricing is tailored to each customer so contact them for a package suitable to your business.
Integration: There three ways that make the integration between Shopify and NetSuite available:
- Direct integration through a NetSuite-sync app in the Shopify app store
- Custom-built integration that uses a custom code, which is written based on the application programming interfaces (APIs) valid for both Shopify and NetSuite, to connect the two systems
- Middleware integration that resorts to an integration service sitting between NetSuite and Shopify
5. Email Marketing
Email marketing is the use of email to promote products or services while building customer loyalty. This technique of marketing is key to e-commerce success as it helps you not only maintain and strengthen customer relationships but also reduce abandoned cart rates. There are two types of email marketing: transactional (following up a purchase) and nurturing (encouraging those who consider buying your products to place real orders). By integrating a dedicated application into your Shopify store, you can spend your valuable time concentrating on other important aspects of your business.
Klaviyo is a great option when it comes to email marketing for Shopify merchants of both small and medium-sized businesses. Unlike NetSuite which covers a wide range of functional areas, Klaviyo focuses on email marketing services with advanced segmentation and automation workflows that are developed specifically for e-commerce. It also provides beautiful, modern-looking email marketing templates that work well with dynamic blocks. These notable features will help “Shopify stores make $85 for every dollar they spend on Klaviyo”, which is an impressive return on investment. Pricing varies according to the number of subscribers and starts at $30 per month.
Integration: You can add the Shopify integration directly from your Klaviyo account via the Integrations tab, or the Klaviyo getting started wizard if you are a new user.
Having supported global e-commerce businesses to grow efficiently, Springbot is a multi-channel marketing platform that is needed for your email marketing campaign. Get it synced with your Shopify store and you’ll receive intelligent marketing recommendations based on given data of customer demographics and their purchasing behaviors. As a result, you can impress customers with your care by sending personalized emails to recipients. Additionally, the tool automatically evaluates the effectiveness of your email marketing performance as well as provides many other useful features. Springbot plan is quite costly compared to other options with a starting point of $199 per month. However, this all-in-one software can make sure your marketing efforts will be fruitfully rewarded.
6. Inventory Management
Inventory management plays a critical role in running a successful e-commerce business. With an effective stock tracking system, accurate statuses of products are timely informed to you, aiding you to create a better customer experience. Good inventory management software is equipped with powerful features such as automating processes, displaying trends in your business cycles, and providing insights into how much stock and how often you need to purchase to keep up with demand. As a result, you can efficiently control cash flow while achieving better profits afterward. In turn, the weight of time and costs saved can be utilized for other necessary activities to expand your store.
Zoho is a powerful inventory management software for Shopify merchants to streamline inventory operations. After connecting Zoho to your Shopify store, inventory level and orders will get synced automatically. By this way, you can get real-time updates on the order status no matter where you are. Zoho’s well organized dashboard also provides a good observation of overall relevant sales data including item, order, and shipment details. Moreover, this tool allows you to manage stock levels in multiple warehouses located in different places. You can choose to use Zoho for free with the free plan or upgrade your account to other three superior options.
Integration: To bring the integration to life, you can use a third-party integration service such as Skyvia or add your Shopify store directly from the Integrations module in the sidebar of your Zoho Inventory account.
ZapERP is a full-featured inventory management solution for your online business. It features a simple, user-friendly interface that displays all information in one place, helps to keep stock levels optimized at all times with effective multi-channel inventory, automates purchases with highly customizable reorder points and restock levels, provides comprehensive reports, etc. To top it off, ZapERP works seamlessly with Shopify so you can rest assured that this integration will unleash the potential of your business. ZapERP offers three packages, namely Lite, Accelerator, and High Growth, with pricing starting at $25 per month.
Integration: You can link your Shopify account to ZapERP via the Integrations panel on your ZapERP dashboard. From then on, a 2-way synchronization is enabled in which you can sync existing products from Shopify to ZapERP, and add items in ZapERP and push them to Shopify.
Now that we’ve covered our today’s list of handpicked software that seamlessly integrates with Shopify, you’ve seen how each tool improves efficiency regarding six aspects, and how to sync up your systems. We hope that you can find the ones that work best for your business and your budget. Follow your passion, and success will follow you!
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